Steve Jobs by Walter Isaacson: highlights

1. In order to do a good job of those things that we decide to do, we must eliminate all of the unwanted opportunities.

2. Presentation matters; it really does - We may have the best product, the highest quality, the most useful software etc.; if we present them in a creative professional manner, we will impute the desired quality.

People DO judge a book by it's cover!!!

3. In the annals of innovation, new ideas are just part of the equation. Execution is just as important!